Primary Research - Poster Questionnaire (Pre-Production)
In this post, I created a questionnaire to gather audience expectations before finalising my poster design. This helps me understand what viewers expect from a romantic comedy poster and ensures my design follows key conventions.
1. What is your age group?
- Under 16
- 16–18
- 18–24
- 25+
2. What gender do you identify as?
- Male
- Female
- Prefer not to say
- Other
3. How often do you watch romantic comedy films?
- Very often
- Sometimes
- Rarely
- Never
4. What do you expect to see on a romantic comedy poster?
- Main couple/characters
- Bright or soft colours
- Romantic or funny tagline
- Clear film title
- Other: ______
5. Which colour scheme do you associate most with rom-com posters?
- Bright colours (pink, yellow, etc.)
- Soft/pastel tones
- Dark colours
- No preference
6. What type of image do you prefer on a rom-com poster?
- Couple together
- Single main character
- Group of characters
- Symbolic image (e.g. objects)
7. How important is the film title on a poster?
- Very important
- Quite important
- Not very important
- Not important at all
8. Do taglines make you more interested in a film?
- Yes
- No
- Sometimes
9. What makes a poster stand out to you?
(Open response)
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10. Are you more likely to watch a film if you recognise the actors on the poster?
- Yes
- No
- Sometimes
11. Do you prefer a simple or detailed poster design?
- Simple
- Detailed
- No preference
12. Any other expectations you have for a romantic comedy poster?
(Open response)
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