Primary Research - Social Media Pages (Pre-Production)
In this post, I created a questionnaire to gather audience expectations before finalising the design of my film’s social media pages. This helps me understand what users expect from film promotion online and ensures my pages follow common conventions while appealing to my target audience.
1. What is your age group?
- Under 16
- 16–18
- 18–24
- 25+
2. What social media platforms do you use most often?
- X (Twitter)
- TikTok
- Other: ______
3. Have you ever followed a film’s official social media page?
- Yes
- No
4. What type of content do you expect to see on a film social media page?
- Trailers and clips
- Behind-the-scenes content
- Character posters
- Interviews
- Memes or humorous posts
- Other: ______
5. What do you expect to see most from a romantic comedy film page?
- Romantic scenes/clips
- Funny moments
- Character relationships
- Star actors
- Emotional moments
6. How important is visual style/aesthetic on a film’s social media page?
- Very important
- Quite important
- Not very important
- Not important at all
7. What type of visual style do you prefer?
- Bright and colourful
- Soft/pastel tones
- Minimal and simple
- Film-themed aesthetic
8. What makes a social media page feel professional and engaging?
- Consistent posting
- High-quality images/videos
- Clear branding (fonts, colours, logo)
- Easy navigation
- Other: ______
9. What would make you more likely to follow a film’s page?
(Open response)
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10. Do you think humour is important in romantic comedy social media promotion?
- Yes
- No
- Sometimes
11. Would you prefer frequent short posts or fewer high-quality posts?
- Frequent short posts
- Fewer high-quality posts
- No preference
12. Any other expectations you have for a romantic comedy social media page?
(Open response)
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