Primary Research - Trailer Questionnaire (Pre-Filming)

In this post, I created a questionnaire to gather audience opinions before finalising my trailers. This helps me understand what viewers expect from a romantic comedy trailer and ensures my product follows key conventions while appealing to my target audience.

1. What is your age group?

• Under 16
• 16–18
• 18–24
• 25+

2. What gender do you identify as?

• Male
• Female
• Prefer not to say
• Other

3. How often do you watch romantic comedy films?

• Very often
• Sometimes
• Rarely
• Never

4. What do you expect to see in a romantic comedy trailer?

• Romance (relationships/love story)
• Humour/comedic moments
• Conflict between characters
• Happy or emotional moments
• Other: ______

5. Which convention is most important in a rom-com trailer?

• Music
• Dialogue
• Fast-paced editing
• Character interactions
• Visual storytelling

6. Do you prefer trailers with a lot of dialogue or minimal dialogue?

• A lot of dialogue
• Minimal dialogue
• A mix of both

7. What type of music do you expect in a rom-com trailer?

• Upbeat/happy
• Slow/romantic
• A mix of both
• No preference

8. What type of ending do you expect in a trailer?

• Cliffhanger
• Happy/romantic moment
• Dramatic twist
• Clear storyline

9. Do you think showing a key event (e.g. argument or conflict) is important in a trailer?

• Yes
• No
• Not sure

10. What makes a trailer engaging for you?
(Open response)

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11. Are you more likely to watch a film if the trailer includes well-known actors?

• Yes
• No
• Sometimes

12. Any other expectations you have for a romantic comedy trailer?
(Open response)

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