Analysing Different Types Of Trailers - Conclusion

Having looked at a range of different trailers it is clear that there are both similarities and differences depending on the type of trailer (teaser, theatrical, or TV spot). While they all aim to promote the film and attract an audience, the way they do this can vary depending on how much they want to reveal and how long the trailer is.

There are several key similarities across most trailers, these include:

Production Company - Helps establish credibility

Title Of The Film - Essential for indicating genre and narrative

Release Date - Changes depending on which type of trailer (precise or vague)

Editing - Used in all trailers to control pace and create excitement (ranges from fades to cuts, depending on type of trailer)

Cast/Crew Credits - Highlight important names of stars and director

A Variety Of Camera Shots/Movements - Used to keep the trailer visually engaging

Indication Of Genre - Helps the audience quickly understand what type of film it is



Music - Help build atmosphere and reflect the genre

Sound Effects - Help build atmosphere and reflect the genre

Images From The Film - Gives the audience a preview of what to expect

Voiceover Man - Used to guide the audience, create excitement

Strong visual/Eye catching moments - Included to make the trailer memorable (eye candy)

However, there are also some differences between the types of trailers, these can include:

Reference To The Source Material The Film Is Based On - Can attract previous/existing fans

Tagline - Used to hint at the narrative or themes

Website And Other Social Media - To encourage further engagement from the audience



References To Awards That Cast/Crew/Film May Have Won Or Been Nominated For - Included to increase the film’s credibility and appeal

Overall while all trailers share the same main purpose of promoting a film, the specific conventions they use and the amount of detail they include can vary depending on the type of trailer and its target audience.